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Trivializing the news? Affective context effects of commercials on the perception of television news


Wirth, Werner; Schemer, Christian; Matthes, Jörg (2010). Trivializing the news? Affective context effects of commercials on the perception of television news. Mass Communication and Society, 13(2):139-156.

Abstract

This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral mood, perceived the topic presented in the news story as less important and serious.

Abstract

This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral mood, perceived the topic presented in the news story as less important and serious.

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2 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2010
Deposited On:04 Apr 2014 15:02
Last Modified:08 Dec 2017 05:06
Publisher:Routledge
ISSN:150-5436
Publisher DOI:https://doi.org/10.1080/15205430903128924

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