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Social Media in der Markenführung - eine explorative Untersuchung zum Einsatz von Facebook Markencommunities


Stutz, Nadine. Social Media in der Markenführung - eine explorative Untersuchung zum Einsatz von Facebook Markencommunities. 2012, University of Zurich, Faculty of Arts.

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Item Type:Dissertation
Referees:Siegert Gabriele
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2012
Deposited On:10 Jun 2014 12:00
Last Modified:05 Apr 2016 17:54
Related URLs:http://www.recherche-portal.ch/zbz/action/display.do?fn=display&vid=ZAD&doc=ebi01_prod010149390 (Library Catalogue)

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