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European audio-visual production companies adapting to strategic challenges


von Rimscha, M Bjørn; Wikström, Patrik; Naldi, Lucia (2014). European audio-visual production companies adapting to strategic challenges. In: DeFillippi, Robert; Wikström, Patrik. International Perspectives on Business Innovation and Disruption in the Creative Industries International Perspectives on Business Innovation and Disruption in the Creative Industries - Film, Video and Photography. Cheltenham: Edward Elgar Publishing, 66-87.

Abstract

The European audio-visual production industry is a dynamic sector challenged by fundamental changes in terms of technology, business models and regulation that require production companies to revise their business strategies. This chapter introduces two business model extensions that could address these challenges and then empirically analyses the models’ implementation by production companies in eight European countries. Neither the integration of advertiser funding in the production phase, nor the forward integration of online distribution is popular among the companies included in the study. Small companies are apparently reluctant to develop the new competences that are needed for the suggested business model extensions.

Abstract

The European audio-visual production industry is a dynamic sector challenged by fundamental changes in terms of technology, business models and regulation that require production companies to revise their business strategies. This chapter introduces two business model extensions that could address these challenges and then empirically analyses the models’ implementation by production companies in eight European countries. Neither the integration of advertiser funding in the production phase, nor the forward integration of online distribution is popular among the companies included in the study. Small companies are apparently reluctant to develop the new competences that are needed for the suggested business model extensions.

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Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2014
Deposited On:29 Jul 2014 11:09
Last Modified:05 Apr 2016 17:59
Publisher:Edward Elgar Publishing
ISBN:978-1783475339
Publisher DOI:https://doi.org/10.4337/9781783475346.00011
Official URL:http://www.elgaronline.com/view/9781783475339.xml

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