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De la relation entre les « nouvelles nianhua » et les nianhua populaires : exemples d’intericonicité dans un art de propagande


Wyss, Marie (2014). De la relation entre les « nouvelles nianhua » et les nianhua populaires : exemples d’intericonicité dans un art de propagande. Asiatische Studien, 68(1):373-400.

Abstract

This paper focuses on the rhetoric of new nianhua , images of the Maoist
propaganda produced since 1940 for a rural population who was familiar with
the aesthetic and the symbolic of nianhua (new year prints). Their rhetoric is
based in many cases on an “intericonic” relationship with local popular models.
Through a few examples of virtual pairs of images (mostly produced during two
reforms in the fifties, in Yangjiabu, Shandong), this paper analyzes the different
types of plastic and symbolic relationships between “old” and “new” nianhua ,
aiming at a better understanding of how those relationships were meant to reinforce
propaganda messages.

Abstract

This paper focuses on the rhetoric of new nianhua , images of the Maoist
propaganda produced since 1940 for a rural population who was familiar with
the aesthetic and the symbolic of nianhua (new year prints). Their rhetoric is
based in many cases on an “intericonic” relationship with local popular models.
Through a few examples of virtual pairs of images (mostly produced during two
reforms in the fifties, in Yangjiabu, Shandong), this paper analyzes the different
types of plastic and symbolic relationships between “old” and “new” nianhua ,
aiming at a better understanding of how those relationships were meant to reinforce
propaganda messages.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:Journals > Asiatische Studien / Études Asiatiques > Archive > 68 (2014) > 1
Dewey Decimal Classification:Unspecified
Language:French
Date:2014
Deposited On:03 Oct 2014 12:24
Last Modified:08 Dec 2017 07:25
Publisher:Schweizerische Asiengesellschaft; Verlag Peter Lang AG
ISSN:0004-4717
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1515

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