Maintenance: On Thursday, June 28 2018, 18:00-18:15, maintenance work on the ZORA servers is scheduled. ZORA will not be available during this period. Thank you for your patience.
Drechsler, Salome; Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; Natter, Martin (2017). Multi-unit price promotions and their impact on purchase decisions and sales. European Journal of Marketing, 51(5/6):1049-1074.