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Number of items: 2.

Stahl, F; Kirenz, J (2009). The impact of customer-based brand equity on customer equity: the case of the automobile industry. In: INFORMS Marketing Science, Ann Arbor, 4 June 2009 - 6 June 2009, 1-2.

Kirenz, J; Stahl, F; Wehrli, H P (2009). Customer-Based Brand Equity, Financial Performance and Market Value. In: 38th EMAC Conference, Nantes, 26 May 2009 - 29 May 2009, 1-8.

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