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Peschel, Anne Odile; Zielke, Stephan; Scholderer, Joachim (2016). Constructing an internal reference price for product innovations. In: Marketing in the Age of Data: 45th Annual Conference of the European Marketing Academy, Oslo, 24 May 2016 - 27 May 2016, 1-8.
Peschel, Anne Odile; Zielke, Stephan; Scholderer, Joachim (2016). Reference price formation for product innovations – the role of consistent price-value relationships. Proceedings in Food System Dynamics, 2016:101-103.