Maintenance: Friday 24 November 2017, 18:00 - Saturday 25 November 18:00
Database maintenance work on the ZORA servers is provided. The service is interrupted for 24 hours. Thank you for your patience.
Algesheimer, René; Borle, Sharad; Dholakia, Utpal M; Singh, Siddharth S (2010). The impact of customer community participation on customer behaviors: An empirical investigation. Marketing Science, 29(4):756-769.