Publication: The personalisation of mass media communication. Involving settings, private content and linguistic immediacy in british online news
The personalisation of mass media communication. Involving settings, private content and linguistic immediacy in british online news
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Landert, D. (2012). The personalisation of mass media communication. Involving settings, private content and linguistic immediacy in british online news. (Dissertation, University of Zurich)
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Personalisation refers to the tendency in mass media to present texts (e.g. news articles) with a strong emphasis on the private and personal. The main aim of the study is to develop a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. The model includes 1) contexts that involve the audience, e.g. through inviting direct interaction with text producers and through the use of visual elements; 2) the focus on private individuals who are personally affected by events; a
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Landert, D. (2012). The personalisation of mass media communication. Involving settings, private content and linguistic immediacy in british online news. (Dissertation, University of Zurich)