Publication: Sour grapes and sweet victories: How actions shape preferences
Sour grapes and sweet victories: How actions shape preferences
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Vinckier, F., Rigoux, L., Kurniawan, I. T., Hu, C., Bourgeois-Gironde, S., Daunizeau, J., & Pessiglione, M. (2019). Sour grapes and sweet victories: How actions shape preferences. PLoS Computational Biology, 15, e1006499. https://doi.org/10.1371/journal.pcbi.1006499
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Classical decision theory postulates that choices proceed from subjective values assigned to the probable outcomes of alternative actions. Some authors have argued that opposite causality should also be envisaged, with choices influencing subsequent values expressed in desirability ratings. The idea is that agents may increase their ratings of items that they have chosen in the first place, which has been typically explained by the need to reduce cognitive dissonance. However, evidence in favor of this reverse causality has been the t
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Vinckier, F., Rigoux, L., Kurniawan, I. T., Hu, C., Bourgeois-Gironde, S., Daunizeau, J., & Pessiglione, M. (2019). Sour grapes and sweet victories: How actions shape preferences. PLoS Computational Biology, 15, e1006499. https://doi.org/10.1371/journal.pcbi.1006499