Publication: The promise and the peril of using social influence to reverse harmful traditions
The promise and the peril of using social influence to reverse harmful traditions
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Efferson, C., Vogt, S., & Fehr, E. (2020). The promise and the peril of using social influence to reverse harmful traditions. Nature Human Behaviour, 4, 55–68. https://doi.org/10.1038/s41562-019-0768-2
Abstract
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For a policy-maker promoting the end of a harmful tradition, conformist social influence is a compelling mechanism. If an intervention convinces enough people to abandon the tradition, this can spill over and induce others to follow. A key objective is thus to activate such spillovers and amplify an intervention’s effects. With female genital cutting as a motivating example, we develop empirically informed analytical and simulation models to examine this idea. Even if conformity pervades decision-making, spillovers can range from irre
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- Efferson, Charles
- Vogt, Sonja
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Efferson, C., Vogt, S., & Fehr, E. (2020). The promise and the peril of using social influence to reverse harmful traditions. Nature Human Behaviour, 4, 55–68. https://doi.org/10.1038/s41562-019-0768-2
