Publication: The role of media brands in media planning
The role of media brands in media planning
Date
Date
Date
2015
Journal Article
Published version
Citations
Sommer, C., & Marty, L. (2015). The role of media brands in media planning. Journal of Media Business Studies, 12, 185–203. https://doi.org/10.1080/16522354.2015.1070087
Metrics
Additional indexing
Creators (Authors)
- Sommer, Christoph
- Marty, Linda
Volume
Volume
Volume
12
Number
Number
Number
3
Page range/Item number
Page range/Item number
Page range/Item number
185
Page end
Page end
Page end
203
Item Type
Item Type
Item Type
Journal Article
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Language
Language
Language
English
Publication date
Publication date
Publication date
2015
Date available
Date available
Date available
2015-09-02
Publisher
Publisher
Publisher
Hoegskolan i Joenkoeping
ISSN or e-ISSN
ISSN or e-ISSN
ISSN or e-ISSN
1652-2354
OA Status
OA Status
OA Status
Green
Free Access at
Free Access at
Free Access at
DOI
Publisher DOI
Metrics
Citations
Sommer, C., & Marty, L. (2015). The role of media brands in media planning. Journal of Media Business Studies, 12, 185–203. https://doi.org/10.1080/16522354.2015.1070087
Green Open Access
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Files
Files
Files
Files
Files
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