Publication: How Heidi helps: designing for inspiration in digital travel assistants
How Heidi helps: designing for inspiration in digital travel assistants
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Friedli, J., Dolata, M., & Schwabe, G. (2025). How Heidi helps: designing for inspiration in digital travel assistants. Information Technology & Tourism, Epub ahead of print. https://doi.org/10.1007/s40558-025-00328-0
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The emerging trend of inspirational Digital Travel Assistants (DTAs) is rapidly gaining prominence in the tourism industry yet remains underexplored in academic literature. This paper examines how inspirational DTAs can be designed to facilitate travel inspiration through autonomous and efficient co-creation at scale. Grounded in the literature on co-creation within the domain of travel planning (Schmidt-Rauch and Schwabe 2014) and the framework of customer inspiration (Thrash and Elliot 2003), this study employs a design science rese
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- Friedli, Jan
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Friedli, J., Dolata, M., & Schwabe, G. (2025). How Heidi helps: designing for inspiration in digital travel assistants. Information Technology & Tourism, Epub ahead of print. https://doi.org/10.1007/s40558-025-00328-0
