Publication: Qualitätsorientiertes Markenmanagement von Nachrichtenmedien
Qualitätsorientiertes Markenmanagement von Nachrichtenmedien
Date
Date
Date
Citations
Krebs, I. (2017). Qualitätsorientiertes Markenmanagement von Nachrichtenmedien. (Dissertation, University of Zurich) https://doi.org/10.5167/uzh-146620
Abstract
Abstract
Abstract
The media industry is challenged by intensified competition, decreasing revenues and digitalization. Especially the latter and the related change in consumer behavior is the reason why media companies are faced with uncertainties concerning goals, missions and strategies. The developments within the media industry can lead to cutbacks and personnel reduction in order to stay competitive on the market, which can endanger journalistic quality of the content. Facing increased competition and changing user behavior news media outlets incr
Metrics
Citations
Additional indexing
Creators (Authors)
Faculty
Faculty
Faculty
Item Type
Item Type
Item Type
Referees
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Language
Language
Language
Place of Publication
Place of Publication
Place of Publication
Publication date
Publication date
Publication date
Date available
Date available
Date available
Number of pages
Number of pages
Number of pages
OA Status
OA Status
OA Status
Metrics
Citations
Citations
Krebs, I. (2017). Qualitätsorientiertes Markenmanagement von Nachrichtenmedien. (Dissertation, University of Zurich) https://doi.org/10.5167/uzh-146620
