Publication: Competitive strategies in the motion picture industry: An ABM to study investment decisions
Competitive strategies in the motion picture industry: An ABM to study investment decisions
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Delre, S. A., Panico, C., & Wierenga, B. (2017). Competitive strategies in the motion picture industry: An ABM to study investment decisions. International Journal of Research in Marketing, 34, 69–99. https://doi.org/10.1016/j.ijresmar.2016.05.005
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We study a parsimonious competition setting whereby two studio producers launch their movies simultaneously. They compete deciding about the positioning of their movies, as they can position close to or far from the mainstream, and investing in advertising and in quality. We study our competitive setting with an analytical model and solve it using a standard game-theoretical technique. Next, we use an agent-based model (ABM) to relax several assumptions of the analytical model and investigate more realistic market situations, such as
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- Delre, Sebastiano Alessio
- Panico, Claudio
- Wierenga, Berend
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Citations
Delre, S. A., Panico, C., & Wierenga, B. (2017). Competitive strategies in the motion picture industry: An ABM to study investment decisions. International Journal of Research in Marketing, 34, 69–99. https://doi.org/10.1016/j.ijresmar.2016.05.005
