Publication: Communication of higher education institutions: Historical developments and changes over the past decade
Communication of higher education institutions: Historical developments and changes over the past decade
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Fürst, S., Vogler, D., Sörensen, I., & Schäfer, M. S. (2022). Communication of higher education institutions: Historical developments and changes over the past decade. Studies in Communication Sciences, 22(3), 459–469. https://doi.org/10.24434/j.scoms.2022.03.4033
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Higher education institutions (HEIs) are pivotal organizations in modern societies. Over the past decades, the higher education sector has expanded considerably in countries across the world, with many newly founded colleges and universities and rapid increases in student enrollment and research output. In addition, new public management reforms and a growing need for societal legitimation have led many HEIs to establish or enlarge their communication departments, pursue branding and reputation management, and professionalize their co
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Fürst, S., Vogler, D., Sörensen, I., & Schäfer, M. S. (2022). Communication of higher education institutions: Historical developments and changes over the past decade. Studies in Communication Sciences, 22(3), 459–469. https://doi.org/10.24434/j.scoms.2022.03.4033