Publication: Showing they care (or don’t): affective publics and ambivalent climate activism on TikTok
Showing they care (or don’t): affective publics and ambivalent climate activism on TikTok
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Hautea, S., Parks, P., Takahashi, B., & Zeng, J. (2021). Showing they care (or don’t): affective publics and ambivalent climate activism on TikTok. Social Media and Society, April-June, 1–14. https://doi.org/10.1177/20563051211012344
Abstract
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Abstract
The microvideo platform TikTok has emerged as a popular hub for self-expression and social activism, particularly for youth, but use of the platform’s affective affordances to spread awareness of important issues has not been adequately studied. Through an exploratory multimodal discourse analysis of a sample of popular climate change-hashtagged TikTok videos, we examine how affordances of visibility, editability, and association facilitate the formation of affective publics on TikTok. We describe how TikTok’s features allow creators
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Creators (Authors)
- Hautea, Samantha
- Parks, Perry
- Takahashi, Bruno
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Hautea, S., Parks, P., Takahashi, B., & Zeng, J. (2021). Showing they care (or don’t): affective publics and ambivalent climate activism on TikTok. Social Media and Society, April-June, 1–14. https://doi.org/10.1177/20563051211012344
