Publication: Psychologische Modelle der Werbewirkung
Psychologische Modelle der Werbewirkung
Date
Date
Date
2015
Book Section
Published version
Citations
Hüsser, A. P. (2015). Psychologische Modelle der Werbewirkung. In G. Siegert, W. Wirth, P. Weber, & J. A. Lischka (Eds.), Handbuch Werbeforschung (pp. 243–277). Springer Verlag. https://doi.org/10.1007/978-3-531-18916-1_12
Metrics
Views
235 since deposited on 2015-12-10
234last week
Acq. date: 2025-11-13
Citations
Additional indexing
Creators (Authors)
Editors
Title of Book
Title of Book
Title of Book
Handbuch Werbeforschung
Place of Publication
Place of Publication
Place of Publication
Wiesbaden
Page range/Item number
Page range/Item number
Page range/Item number
243
Page end
Page end
Page end
277
Item Type
Item Type
Item Type
Book Section
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Language
Language
Language
German
Publication date
Publication date
Publication date
2015
Date available
Date available
Date available
2015-12-10
ISBN or e-ISBN
ISBN or e-ISBN
ISBN or e-ISBN
978-3-531-18916-1
OA Status
OA Status
OA Status
Closed
Free Access at
Free Access at
Free Access at
Unspecified
Publisher DOI
Metrics
Views
235 since deposited on 2015-12-10
234last week
Acq. date: 2025-11-13
Citations
Citations
Hüsser, A. P. (2015). Psychologische Modelle der Werbewirkung. In G. Siegert, W. Wirth, P. Weber, & J. A. Lischka (Eds.), Handbuch Werbeforschung (pp. 243–277). Springer Verlag. https://doi.org/10.1007/978-3-531-18916-1_12
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