Publication: Psychologische Modelle der Werbewirkung
Psychologische Modelle der Werbewirkung
Date
Date
Date
2015
Book Section
Published version
| dc.contributor.institution | University of Zurich | |
| dc.date.accessioned | 2015-12-10T10:56:11Z | |
| dc.date.available | 2015-12-10T10:56:11Z | |
| dc.date.issued | 2015 | |
| dc.identifier.doi | 10.1007/978-3-531-18916-1_12 | |
| dc.identifier.isbn | 978-3-531-18916-1 | |
| dc.identifier.uri | https://www.zora.uzh.ch/handle/20.500.14742/113416 | |
| dc.language.iso | deu | |
| dc.subject.ddc | 070 News media, journalism & publishing | |
| dc.title | Psychologische Modelle der Werbewirkung | |
| dc.type | book_section | |
| dcterms.accessRights | info:eu-repo/semantics/closedAccess | |
| dcterms.bibliographicCitation.booktitle | Handbuch Werbeforschung | |
| dcterms.bibliographicCitation.originalpublishername | Springer Verlag | |
| dcterms.bibliographicCitation.originalpublisherplace | Wiesbaden | |
| dcterms.bibliographicCitation.pageend | 277 | |
| dcterms.bibliographicCitation.pagestart | 243 | |
| dspace.entity.type | Publication | en |
| uzh.contributor.author | Hüsser, Andreas Philippe | |
| uzh.contributor.correspondence | Yes | |
| uzh.contributor.editor | Siegert, Gabriele | |
| uzh.contributor.editor | Wirth, Werner | |
| uzh.contributor.editor | Weber, Patrick | |
| uzh.contributor.editor | Lischka, Juliane A | |
| uzh.contributor.editorcorrespondence | Yes | |
| uzh.contributor.editorcorrespondence | No | |
| uzh.contributor.editorcorrespondence | No | |
| uzh.contributor.editorcorrespondence | No | |
| uzh.contributor.editoremail | g.siegert@ikmz.uzh.ch | |
| uzh.contributor.editoremail | w.wirth@ikmz.uzh.ch | |
| uzh.contributor.editoremail | p.weber@uni-hohenheim.de | |
| uzh.contributor.editoremail | j.lischka@ikmz.uzh.ch | |
| uzh.document.availability | no_document | |
| uzh.eprint.datestamp | 2015-12-10 10:56:11 | |
| uzh.eprint.lastmod | 2023-03-21 08:34:09 | |
| uzh.eprint.statusChange | 2015-12-10 10:56:11 | |
| uzh.harvester.eth | No | |
| uzh.harvester.nb | No | |
| uzh.oastatus.unpaywall | closed | |
| uzh.oastatus.zora | Closed | |
| uzh.publication.citation | Hüsser, A. P. (2015). Psychologische Modelle der Werbewirkung. In G. Siegert, W. Wirth, P. Weber, & J. A. Lischka (Eds.), Handbuch Werbeforschung (pp. 243–277). Springer Verlag. https://doi.org/10.1007/978-3-531-18916-1_12 | |
| uzh.publication.freeAccessAt | UNSPECIFIED | |
| uzh.publication.originalwork | original | |
| uzh.publication.publishedStatus | final | |
| uzh.relatedUrl.type | pub | |
| uzh.relatedUrl.url | http://www.springer.com/us/book/9783531174266 | |
| uzh.workflow.doaj | uzh.workflow.doaj.false | |
| uzh.workflow.eprintid | 116401 | |
| uzh.workflow.fulltextStatus | none | |
| uzh.workflow.revisions | 24 | |
| uzh.workflow.rightsCheck | keininfo | |
| uzh.workflow.status | archive | |
| Publication available in collections: |