Publication: Managing legitimacy in complex and heterogeneous environments: sustainable development in a globalized world
Managing legitimacy in complex and heterogeneous environments: sustainable development in a globalized world
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Scherer, A., Palazzo, G., & Seidl, D. (2012). Managing legitimacy in complex and heterogeneous environments: sustainable development in a globalized world (No. 306; UZH Business Working Paper Series).
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The sustainability problems of the production, distribution, and consumption of goods and services increasingly challenges the legitimacy of corporations. Corporate legitimacy, however, is vital to the survival of corporations in competitive environments. The literature distinguishes three strategies that corporations commonly employ to address legitimacy problems: adapt to external expectations, try to manipulate the perception of their stakeholders or engage in a discourse with those who question their legitimacy. This paper develop
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Scherer, A., Palazzo, G., & Seidl, D. (2012). Managing legitimacy in complex and heterogeneous environments: sustainable development in a globalized world (No. 306; UZH Business Working Paper Series).
