Publication: Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions
Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions
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Fürst, S., Volk, S. C., Schäfer, M. S., Vogler, D., & Sörensen, I. H. (2022). Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions. Journal of Science Communication, 21(07), A06. https://doi.org/10.22323/2.21070206
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The public communication of higher education institutions (HEIs) has gained importance both in practice and research and can serve different goals. Many scholars argue that HEI communication departments mainly aim to promote their organization and are less concerned with broader societal goals and normative principles of communication. Since these assumptions have not yet been explored empirically, we surveyed 203 communication practitioners from all 42 Swiss HEIs on their role conceptions and the quality criteria used in their commun
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Fürst, S., Volk, S. C., Schäfer, M. S., Vogler, D., & Sörensen, I. H. (2022). Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions. Journal of Science Communication, 21(07), A06. https://doi.org/10.22323/2.21070206
