Publication: “Just Cast the Net, and Hopefully the Right Fish Swim into It”: Audience Management on Social Network Sites
“Just Cast the Net, and Hopefully the Right Fish Swim into It”: Audience Management on Social Network Sites
Date
Date
Date
2016
Conference or Workshop Item
Published version
Citations
Litt, E., & Hargittai, E. (2016, March 2). “Just Cast the Net, and Hopefully the Right Fish Swim into It”: Audience Management on Social Network Sites. The ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW 2016), San Francisco. https://doi.org/10.1145/2818048.2819933
Additional indexing
Other titles
Other titles
Other titles
When users post on social network sites, they can engage in audience-reaching strategies, in an effort to reach desired audience members, as well as audience-limiting strategies, in an effort to avoid unwanted audience members. While much research has focused on users’ audience-limiting strategies, little research has explicitly focused on users’ audience-reaching strategies. Additionally, little work has explored either strategy at the post level. Using mixed methods involving a diary study and follow-up interviews focused on a diverse group of users’ posts, this article reveals several audiencereaching strategies users engaged from altering their content to tagging. However, users in this study rarely used strategies to exclude people proactively and technologically outside of their targeted audiences, and instead broadcasted widely. Participants described several rationales for sharing broadly from skill-related issues to a reliance on the audience or site to filter the content.
Creators (Authors)
- Litt, Eden
- Hargittai, Eszter
Event Title
Event Title
Event Title
The ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW 2016)
Event Location
Event Location
Event Location
San Francisco
Event Start Date
Event Start Date
Event Start Date
2016-02-27
Event End Date
Event End Date
Event End Date
2016-03-02
Item Type
Item Type
Item Type
Conference or Workshop Item
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Keywords
Audience, privacy, imagined audience, audience management, audience-reaching strategies, social network sites.
Language
Language
Language
English
Date available
Date available
Date available
2018-02-20
OA Status
OA Status
OA Status
Closed
Free Access at
Free Access at
Free Access at
Unspecified
Publisher DOI
Citations
Litt, E., & Hargittai, E. (2016, March 2). “Just Cast the Net, and Hopefully the Right Fish Swim into It”: Audience Management on Social Network Sites. The ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW 2016), San Francisco. https://doi.org/10.1145/2818048.2819933
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LittHargittaiCSCW16AudienceStrategies.pdfview file PDF|1Download358.61 KB
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LittHargittaiCSCW16AudienceStrategies.pdfview file PDF|1Download358.61 KB
Content:Accepted Version
Files
Files
Files
Files available to download:1
LittHargittaiCSCW16AudienceStrategies.pdfview file PDF|1Download358.61 KB
Content:Accepted Version
LittHargittaiCSCW16AudienceStrategies.pdfview file PDF|1Download358.61 KB
Content:Accepted Version
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