Publication: Populist and popular: an experiment on the drivers of user reactions to populist posts on Facebook
Populist and popular: an experiment on the drivers of user reactions to populist posts on Facebook
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Blassnig, S., & Wirz, D. S. (2019). Populist and popular: an experiment on the drivers of user reactions to populist posts on Facebook. Social Media and Society, 5(4), 1–12. https://doi.org/10.1177/2056305119890062
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Abstract
Populist politicians are often associated with the successful use of social networking sites (SNS). However, it is still unclear whether the popularity of populist posts is driven by the nature of the messages, by the populist actors as the source, or by the interaction of both factors. By following a 2 × 2 experimental design ( N = 647) and by manipulating populist versus nonpopulist messages in a Facebook post and a typically populist versus mainstream politician as the source, this study contributes to the existing literature in tw
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Citations
Blassnig, S., & Wirz, D. S. (2019). Populist and popular: an experiment on the drivers of user reactions to populist posts on Facebook. Social Media and Society, 5(4), 1–12. https://doi.org/10.1177/2056305119890062