Publication:

Populist and popular: an experiment on the drivers of user reactions to populist posts on Facebook

Date

Date

Date
2019
Journal Article
Published version

Citations

Citation copied

Blassnig, S., & Wirz, D. S. (2019). Populist and popular: an experiment on the drivers of user reactions to populist posts on Facebook. Social Media and Society, 5(4), 1–12. https://doi.org/10.1177/2056305119890062

Abstract

Abstract

Abstract

Populist politicians are often associated with the successful use of social networking sites (SNS). However, it is still unclear whether the popularity of populist posts is driven by the nature of the messages, by the populist actors as the source, or by the interaction of both factors. By following a 2 × 2 experimental design ( N = 647) and by manipulating populist versus nonpopulist messages in a Facebook post and a typically populist versus mainstream politician as the source, this study contributes to the existing literature in tw

Additional indexing

Creators (Authors)

  • Blassnig, Sina
    affiliation.icon.alt
  • Wirz, Dominique S
    affiliation.icon.alt

Journal/Series Title

Journal/Series Title

Journal/Series Title

Volume

Volume

Volume
5

Number

Number

Number
4

Page range/Item number

Page range/Item number

Page range/Item number
1

Page end

Page end

Page end
12

Item Type

Item Type

Item Type
Journal Article

Dewey Decimal Classifikation

Dewey Decimal Classifikation

Dewey Decimal Classifikation

Keywords

Populism, social media, user reactions, schema theory

Language

Language

Language
English

Publication date

Publication date

Publication date
2019-10-01

Date available

Date available

Date available
2020-01-07

Publisher

Publisher

Publisher

ISSN or e-ISSN

ISSN or e-ISSN

ISSN or e-ISSN
2056-3051

OA Status

OA Status

OA Status
Gold

Free Access at

Free Access at

Free Access at
DOI

Citations

Citation copied

Blassnig, S., & Wirz, D. S. (2019). Populist and popular: an experiment on the drivers of user reactions to populist posts on Facebook. Social Media and Society, 5(4), 1–12. https://doi.org/10.1177/2056305119890062

Gold Open Access
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