Publication: Let the user speak: Is feedback on Facebook a source of firms’ innovation?
Let the user speak: Is feedback on Facebook a source of firms’ innovation?
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Bertschek, I., & Kesler, R. (2022). Let the user speak: Is feedback on Facebook a source of firms’ innovation? Information Economics and Policy, 60, 100991–100991. https://doi.org/10.1016/j.infoecopol.2022.100991
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Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms’ Facebook pages, we study the role that firms’ and users’ activities on Facebook play in the innovation process. We find that firms’ adoption of a Facebook page as well as feedback from users are positively and significantly related to product innovations. Our results withstand a large set of robustness checks, inc
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- Bertschek, Irene
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Bertschek, I., & Kesler, R. (2022). Let the user speak: Is feedback on Facebook a source of firms’ innovation? Information Economics and Policy, 60, 100991–100991. https://doi.org/10.1016/j.infoecopol.2022.100991
