Publication: Introducing structuration theory in communal consumption behavior research
Introducing structuration theory in communal consumption behavior research
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Algesheimer, R., & Gurău, C. (2008). Introducing structuration theory in communal consumption behavior research. Qualitative Market Research, 11(2), 227–245. https://doi.org/10.1108/13522750810864468
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Purpose – In community research, there is a large gap between theoretical developments and empirical proves. Especially, in micro-macro contexts, where the interaction between micro- (the community member) and macro-(the community) level variables have significant effects, no comprehensive theoretical approach that explicitly frames micro-macro phenomena has been considered in empirical methodology. This study attempts to present a multilevel theoretical framework which explains the complex interrelationship of various elements that s
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Algesheimer, R., & Gurău, C. (2008). Introducing structuration theory in communal consumption behavior research. Qualitative Market Research, 11(2), 227–245. https://doi.org/10.1108/13522750810864468
