Publication: Growing influence of university PR on science news coverage? A longitudinal automated content analysis of university media releases and newspaper coverage in Switzerland, 2003-2017
Growing influence of university PR on science news coverage? A longitudinal automated content analysis of university media releases and newspaper coverage in Switzerland, 2003-2017
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Vogler, D., & Schäfer, M. S. (2020). Growing influence of university PR on science news coverage? A longitudinal automated content analysis of university media releases and newspaper coverage in Switzerland, 2003-2017. International Journal of Communication, 14, 3143–3164.
Abstract
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Universities have expanded their public relation (PR) departments in recent years. At the same time, news media have had to cope with reduced resources. This has led scholars to assume a growing influence of university PR on a weakened journalism. However, research on this phenomenon is scarce, and longitudinal research is missing entirely. The study at hand looks at the influence of university PR on science journalism in Switzerland by measuring the effects of media releases on media coverage. It uses large-scale, automated text comp
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- Vogler, Daniel
- Schäfer, Mike S
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Citations
Vogler, D., & Schäfer, M. S. (2020). Growing influence of university PR on science news coverage? A longitudinal automated content analysis of university media releases and newspaper coverage in Switzerland, 2003-2017. International Journal of Communication, 14, 3143–3164.
