Who has a wine-identity? Consumption practices between distinction and democratization

Abstract

The relevance of consumer goods and consumer behaviour for the constitution and confirmation of a self-concept is widely acknowledged in consumer studies. However, in light of discussions in sociological theory, there is a question whether this is a selfconcept planed individually and connected to feelings of anxiety, as analysts of the contemporary society like Baumann, Beck and Giddens would have it, or whether consumption in the end is still bound to social identities grounded in belonging to social categories or socio-economic pos Show more