Publication: Digital corporate communication and voice communication
Digital corporate communication and voice communication
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Mari, A., Mandelli, A., & Algesheimer, R. (2023). Digital corporate communication and voice communication. In V. Luoma-aho & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 343–355). Edward Elgar Publishing. https://doi.org/10.4337/9781802201963.00035
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Artificial intelligence (AI) enables corporate communicators to effectively reach stakeholders through the systematic collection of information, identification of patterns, and prediction of future behaviours. Voice assistants (VAs) such as Amazon Alexa and Google Home represent the fastest-growing AI-based technology across diverse geographical regions and languages. Such emerging voice-enabled agents offer novel communication and relational opportunities within, between, and beyond organisations. Following this rapid diffusion, many
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Mari, A., Mandelli, A., & Algesheimer, R. (2023). Digital corporate communication and voice communication. In V. Luoma-aho & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 343–355). Edward Elgar Publishing. https://doi.org/10.4337/9781802201963.00035
