Publication: The Consequences of Narrow Framing for Risk Taking: A Stress Test of Myopic Loss Aversion
The Consequences of Narrow Framing for Risk Taking: A Stress Test of Myopic Loss Aversion
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Schwaiger, R., Strucks, M., & Zeisberger, S. (2025). The Consequences of Narrow Framing for Risk Taking: A Stress Test of Myopic Loss Aversion. Management Science, Epub ahead of print. https://doi.org/10.1287/mnsc.2024.05720
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Narrow bracketing in combination with loss aversion has been shown to reduce individual risk taking. This is known as myopic loss aversion (MLA) and has been corroborated by many studies. Recent evidence has contested this notion, indicating that MLA’s applicability is confined to highly artificial settings. Given the impact of these findings, we reevaluated the evidence on MLA with substantially higher statistical power than in almost all previous studies. We systematically modified the seminal study design by Gneezy and Potters [Gne
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Schwaiger, R., Strucks, M., & Zeisberger, S. (2025). The Consequences of Narrow Framing for Risk Taking: A Stress Test of Myopic Loss Aversion. Management Science, Epub ahead of print. https://doi.org/10.1287/mnsc.2024.05720
