Publication: Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships
Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships
Date
Date
Date
2015
Book Section
Published version
Citations
Sommer, C. (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In G. Siegert, K. Förster, S. Chan-Olmsted, & M. Ots (Eds.), Handbook of Media Branding (pp. 97–110). Springer. https://doi.org/10.1007/978-3-319-18236-0_7
Metrics
Views
139 since deposited on 2015-09-22
Acq. date: 2025-11-12
Additional indexing
Creators (Authors)
- Sommer, Christoph
Editors
Title of Book
Title of Book
Title of Book
Handbook of Media Branding
Place of Publication
Place of Publication
Place of Publication
Berlin
Page range/Item number
Page range/Item number
Page range/Item number
97
Page end
Page end
Page end
110
Item Type
Item Type
Item Type
Book Section
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Language
Language
Language
English
Publication date
Publication date
Publication date
2015
Date available
Date available
Date available
2015-09-22
ISBN or e-ISBN
ISBN or e-ISBN
ISBN or e-ISBN
978-3-319-18236-0
OA Status
OA Status
OA Status
Closed
Free Access at
Free Access at
Free Access at
Unspecified
Publisher DOI
Metrics
Views
139 since deposited on 2015-09-22
Acq. date: 2025-11-12
Citations
Sommer, C. (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In G. Siegert, K. Förster, S. Chan-Olmsted, & M. Ots (Eds.), Handbook of Media Branding (pp. 97–110). Springer. https://doi.org/10.1007/978-3-319-18236-0_7
Closed
Loading...
No files available