Publication: Affect in science communication: a data-driven analysis of TED Talks on YouTube
Affect in science communication: a data-driven analysis of TED Talks on YouTube
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Fischer, O., Jeitziner, L. T., & Wulff, D. U. (2024). Affect in science communication: a data-driven analysis of TED Talks on YouTube. Humanities & Social Sciences Communications, 11(1), 1–9. https://doi.org/10.1057/s41599-023-02247-z
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Science communication is evolving: Increasingly, it is directed at the public rather than academic peers. Understanding the circumstances under which the public engages with scientific content is therefore crucial to improving science communication. In this article, we investigate the role of affect on audience engagement with a modern form of science communication: TED Talks on the social media platform YouTube. We examined how two aspects of affect, valence and density are associated with public engagement with the talk in terms of
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- Jeitziner, Loris T
- Wulff, Dirk U
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Fischer, O., Jeitziner, L. T., & Wulff, D. U. (2024). Affect in science communication: a data-driven analysis of TED Talks on YouTube. Humanities & Social Sciences Communications, 11(1), 1–9. https://doi.org/10.1057/s41599-023-02247-z
