Publication: CSR communication, corporate reputation, and the role of the news media as an agenda setter in the digital age
CSR communication, corporate reputation, and the role of the news media as an agenda setter in the digital age
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Vogler, D., & Eisenegger, M. (2021). CSR communication, corporate reputation, and the role of the news media as an agenda setter in the digital age. Business & Society, 60(8), 1957–1986. https://doi.org/10.1177/0007650320928969
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By using social media, corporations can communicate about their corporate social responsibility (CSR) to the public without having to pass through the gatekeeping function of the news media. However, to what extent can corporations influence the public’s evaluation of their CSR activities with social media activities and if the legacy news media still act as the primary agenda setters when it comes to corporate reputation have not yet been thoroughly analyzed in a digitized media environment. This study addressed this research gap by
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- Vogler, Daniel
- Eisenegger, Mark
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Vogler, D., & Eisenegger, M. (2021). CSR communication, corporate reputation, and the role of the news media as an agenda setter in the digital age. Business & Society, 60(8), 1957–1986. https://doi.org/10.1177/0007650320928969
