Publication: Analyzing Web behavior in indoor retail spaces
Analyzing Web behavior in indoor retail spaces
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Ren, Y., Tomko, M., Salim, F. D., Ong, K., & Sanderson, M. (2017). Analyzing Web behavior in indoor retail spaces. Journal of the Association for Information Science and Technology, 68(1), 62–76. https://doi.org/10.1002/asi.23587
Abstract
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Abstract
We analyze 18- million rows of Wi-Fi access logs collected over a 1-year period from over 120,000 anonymized users at an inner city shopping mall. The anonymized data set gathered from an opt-in system provides users’ approximate physical location as well as web browsing and some search history. Such data provide a unique opportunity to analyze the interaction between people’s behavior in physical retail spaces and their web behavior, serving as a proxy to their information needs. We found that (a) there is a weekly periodicity in use
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Creators (Authors)
- Ren, Yongli
- Tomko, Martin
- Salim, Flora Dilys
- Ong, Kevin
- Sanderson, Mark
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Citations
Ren, Y., Tomko, M., Salim, F. D., Ong, K., & Sanderson, M. (2017). Analyzing Web behavior in indoor retail spaces. Journal of the Association for Information Science and Technology, 68(1), 62–76. https://doi.org/10.1002/asi.23587
