Publication: Gender information and perceived quality: An experiment with professional soccer performance
Gender information and perceived quality: An experiment with professional soccer performance
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Gomez Gonzalez, C., Dietl, H., Berri, D., & Nesseler, C. (2024). Gender information and perceived quality: An experiment with professional soccer performance. Sport Management Review, 27, 45–66. https://doi.org/10.1080/14413523.2023.2233341
Abstract
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Abstract
Whether one looks at revenue, investment or coverage, men’s sports do better than women’s. Many assume that absolute differences in quality of athletic performance are the driving force. However, the existence of stereotypes should alert us to another possibility: gender information might influence perceived quality. We perform an experiment in which 613 participants viewed clips of elite female and male soccer players. In the control group, participants evaluated unmodified videos where the gender of the players is clear to see. In t
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Gomez Gonzalez, C., Dietl, H., Berri, D., & Nesseler, C. (2024). Gender information and perceived quality: An experiment with professional soccer performance. Sport Management Review, 27, 45–66. https://doi.org/10.1080/14413523.2023.2233341