Exploring Everyday Media Use: Viewing Motives, Multitasking, and Viewing Duration as Potential Drivers of Parasocial Interactions and Relationships

Abstract

Parasocial interactions (PSIs) and relationships (PSRs) are prevalent in media use. They are influenced by media characters, viewers, the viewing situation, and combinations thereof. While characteristics of media characters and viewers have been studied extensively, little is known about the impact of situational factors tied to viewing sessions in viewers’ everyday media use. Situational factors potentially vary in each viewing situation. Especially for PSIs, a reception phenomenon bound to a specific viewing situation, these factor Show more