Publication: Eyeing CRISPR on Wikipedia: using eye tracking to assess what lay audiences look for to learn about CRISPR and genetic engineering
Eyeing CRISPR on Wikipedia: using eye tracking to assess what lay audiences look for to learn about CRISPR and genetic engineering
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Kessler, S. H., Mede, N. G., & Schäfer, M. S. (2020). Eyeing CRISPR on Wikipedia: using eye tracking to assess what lay audiences look for to learn about CRISPR and genetic engineering. Environmental Communication, 14(7), 886–903. https://doi.org/10.1080/17524032.2020.1723668
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CRISPR/Cas-based genome editing is a monumental leap in genetic engineering with considerable societal implications – but it is a complex procedure that is difficult to understand for non-scientists. Wikipedia has been shown to be an important source of information about scientific topics. But research on search, selection, and reception processes on Wikipedia is scarce. By means of eye tracking and survey data, this study investigates how users find information about genetic engineering and CRISPR on Wikipedia and what influences sea
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- Kessler, Sabrina Heike
- Schäfer, Mike S
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Kessler, S. H., Mede, N. G., & Schäfer, M. S. (2020). Eyeing CRISPR on Wikipedia: using eye tracking to assess what lay audiences look for to learn about CRISPR and genetic engineering. Environmental Communication, 14(7), 886–903. https://doi.org/10.1080/17524032.2020.1723668