Conceptualizing the dialogical structure of mass communication: A comparison of the dialogical networks and mediated social communication approaches

Baumgartner, Antonia; Fürst, Silke; Schönhagen, Philomen

doi:10.1016/j.dcm.2021.100546

Citations

Citation copied

Baumgartner, A., Fürst, S., & Schönhagen, P. (2021). Conceptualizing the dialogical structure of mass communication: A comparison of the dialogical networks and mediated social communication approaches. Discourse, Context & Media, 44, 100546. https://doi.org/10.1016/j.dcm.2021.100546

Abstract

Theoretical contributions conceptualizing dialogical processes and structures of mass communication are scattered, hence different disciplines work on the same issues without uniting their potentials. The mediated social communication (MSC) approach developed by German communication scholars and the dialogical network (DN) approach informed by ethnomethodology and conversation analysis share important characteristics. This paper contributes to interdisciplinary research by comparing the approaches, analyzing their similarities and dif