Publication: European audio-visual production companies adapting to strategic challenges
European audio-visual production companies adapting to strategic challenges
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von Rimscha, M. B., Wikström, P., & Naldi, L. (2014). European audio-visual production companies adapting to strategic challenges. In R. DeFillippi & P. Wikström (Eds.), International Perspectives on Business Innovation and Disruption in the Creative Industries International Perspectives on Business Innovation and Disruption in the Creative Industries - Film, Video and Photography (pp. 66–87). Edward Elgar Publishing. https://doi.org/10.4337/9781783475346.00011
Abstract
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The European audio-visual production industry is a dynamic sector challenged by fundamental changes in terms of technology, business models and regulation that require production companies to revise their business strategies. This chapter introduces two business model extensions that could address these challenges and then empirically analyses the models’ implementation by production companies in eight European countries. Neither the integration of advertiser funding in the production phase, nor the forward integration of online distr
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von Rimscha, M. B., Wikström, P., & Naldi, L. (2014). European audio-visual production companies adapting to strategic challenges. In R. DeFillippi & P. Wikström (Eds.), International Perspectives on Business Innovation and Disruption in the Creative Industries International Perspectives on Business Innovation and Disruption in the Creative Industries - Film, Video and Photography (pp. 66–87). Edward Elgar Publishing. https://doi.org/10.4337/9781783475346.00011