Publication: Managing risk in motion picture project development
Managing risk in motion picture project development
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von Rimscha, M. B. (2009). Managing risk in motion picture project development. Journal of Media Business Studies, 6(4), 75–101. https://doi.org/10.1080/16522354.2009.11073496
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Movies are produced as unique prototypic media content to serve a highly uncertain demand. Film producers have to address the consumption risk while their projects are still in their development phase. This paper provides a literature review of key risk dimensions of movie projects and how to control them. The interviews conducted with movie producers have made it possible to compare the industry’s risk control strategies. Content attributes, personnel, and funding emerge as key project resources and risk reducing elements both in the
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- von Rimscha, M Bjørn
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von Rimscha, M. B. (2009). Managing risk in motion picture project development. Journal of Media Business Studies, 6(4), 75–101. https://doi.org/10.1080/16522354.2009.11073496
