Publication: Do price charts provided by online shopbots influence price expectations and purchase timing decisions?
Do price charts provided by online shopbots influence price expectations and purchase timing decisions?
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Drechsler, W., & Natter, M. (2011). Do price charts provided by online shopbots influence price expectations and purchase timing decisions? Journal of Interactive Marketing, 25(2), 95–109. https://doi.org/10.1016/j.intmar.2011.02.001
Abstract
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Online price comparison sites (shopbots) like PriceGrabber.com are the most powerful tools for consumers to easily compare prices and find offers for desired products. Besides providing distributions of actual prices in price comparison tables, shopbots like NexTag.com have recently introduced price charts (line charts) displaying a product's full price history. Price charts should support consumers in forming expectations about future prices. Nevertheless, it is currently unclear how price charts influence consumer price expectations
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- Drechsler, Wenzel
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Citations
Drechsler, W., & Natter, M. (2011). Do price charts provided by online shopbots influence price expectations and purchase timing decisions? Journal of Interactive Marketing, 25(2), 95–109. https://doi.org/10.1016/j.intmar.2011.02.001