Publication: Branding media content from storytelling to distribution
Branding media content from storytelling to distribution
Date
Date
Date
2015
Book Section
Published version
Citations
von Rimscha, M. B. (2015). Branding media content from storytelling to distribution. In G. Siegert, K. Förster, S. Chan-Olmsted, & M. Ots (Eds.), Handbook of Media Branding (pp. 157–167). Springer. https://doi.org/10.1007/978-3-319-18236-0_11
Metrics
Views
187 since deposited on 2015-11-24
Acq. date: 2025-11-12
Additional indexing
Creators (Authors)
Editors
Title of Book
Title of Book
Title of Book
Handbook of Media Branding
Place of Publication
Place of Publication
Place of Publication
Berlin
Page range/Item number
Page range/Item number
Page range/Item number
157
Page end
Page end
Page end
167
Item Type
Item Type
Item Type
Book Section
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Language
Language
Language
English
Publication date
Publication date
Publication date
2015
Date available
Date available
Date available
2015-11-24
OA Status
OA Status
OA Status
Closed
Free Access at
Free Access at
Free Access at
Unspecified
Publisher DOI
Metrics
Views
187 since deposited on 2015-11-24
Acq. date: 2025-11-12
Citations
von Rimscha, M. B. (2015). Branding media content from storytelling to distribution. In G. Siegert, K. Förster, S. Chan-Olmsted, & M. Ots (Eds.), Handbook of Media Branding (pp. 157–167). Springer. https://doi.org/10.1007/978-3-319-18236-0_11
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