Publication: Interdiscursive struggles: Managing the co‐existence of the conventional and open strategy discourse
Interdiscursive struggles: Managing the co‐existence of the conventional and open strategy discourse
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Langenmayr, T., Seidl, D., & Splitter, V. (2024). Interdiscursive struggles: Managing the co‐existence of the conventional and open strategy discourse. Strategic Management Journal, 45(9), 1696–1730. https://doi.org/10.1002/smj.3599
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“Open strategy” is a new macro discourse on strategy that differs fundamentally from the conventional strategy discourse. In this paper, we examine how actors deal with the co-existence of the two discourses, given their conflicting nature. For this purpose, we draw on a longitudinal, in-depth case study of an international finance firm that introduced open strategy alongside the conventional strategy discourse that had shaped their strategy work in the past. We find that strategy actors deal with interdiscursive ten
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Langenmayr, T., Seidl, D., & Splitter, V. (2024). Interdiscursive struggles: Managing the co‐existence of the conventional and open strategy discourse. Strategic Management Journal, 45(9), 1696–1730. https://doi.org/10.1002/smj.3599
