Individual Fairness for Social Media Influencers

Abstract

Nowadays, many social media platforms are centered around content creators (CC). On these platforms, the tie formation process depends on two factors: (a) the exposure of users to CCs (decided by, e.g., a recommender system), and (b) the following decision-making process of users. Recent research studies underlined the importance of content quality by showing that under exploratory recommendation strategies, the network eventually converges to a state where the higher the quality of the CC, the higher their expected number of follower Show more