Publication: Stakeholder engagement in a multicultural context: the contribution of (personal) relationship cultivation to social capital
Stakeholder engagement in a multicultural context: the contribution of (personal) relationship cultivation to social capital
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Marschlich, S., & Ingenhoff, D. (2021). Stakeholder engagement in a multicultural context: the contribution of (personal) relationship cultivation to social capital. Public Relations Review, 47(4), 102091. https://doi.org/10.1016/j.pubrev.2021.102091
Abstract
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Abstract
While corporate diplomacy is discussed as stakeholder engagement allowing multinational companies to manage relationships, engagement approaches to public relations suggest that organizations, through interaction with their stakeholders, create social capital. This study integrates both approaches, exploring how corporate diplomacy develops social capital. Based on in-depth interviews with public relations executives (N = 25) in the United Arab Emirates (UAE), our results indicate that corporate diplomacy in the UAE relies heavily on
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- Marschlich, Sarah
- Ingenhoff, Diana
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Marschlich, S., & Ingenhoff, D. (2021). Stakeholder engagement in a multicultural context: the contribution of (personal) relationship cultivation to social capital. Public Relations Review, 47(4), 102091. https://doi.org/10.1016/j.pubrev.2021.102091
