Publication: Teaming up to innovate: The importance of a joint knowledge base
Teaming up to innovate: The importance of a joint knowledge base
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Schulze, A., & Heyn, G. (2009). Teaming up to innovate: The importance of a joint knowledge base. Marketing Review St. Gallen, 26(2), 12–16. https://doi.org/10.1007/s11621-009-0026-5
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Companies are increasingly discovering the potential of collaborating with others to create innovative products - often across industries - by combining their specializations in a unique way. A pre-condition for the success of these ventures is to build a common knowledge base, usually by duplicating selected parts of the partner’s knowledge. In this article, a case study and a quantitative study seek to elaborate on the unanswered question: Which building blocks constitute a common knowledge base?
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Schulze, A., & Heyn, G. (2009). Teaming up to innovate: The importance of a joint knowledge base. Marketing Review St. Gallen, 26(2), 12–16. https://doi.org/10.1007/s11621-009-0026-5