Publication: On the optimal number of scale points in graded paired comparisons
On the optimal number of scale points in graded paired comparisons
Date
Date
Date
Citations
De Beuckelaer, A., Toonen, S., & Davidov, E. (2013). On the optimal number of scale points in graded paired comparisons. Quality & Quantity, 47(5), 2869–2882. https://doi.org/10.1007/s11135-012-9695-2
Abstract
Abstract
Abstract
In market research, it is common practice to measure individuals’ brand or product preference through graded paired comparisons (GPCs). One important decision concerns the (odd) number of scale points (e.g., five, seven, nine, or eleven) that has to be assigned to either brands or products in each pair. Using data from an experiment with 122 students, we assessed the extent to which GPCs with a higher number of scale points (requiring more cognitive effort) really outperform GPCs with a smaller number of scale points (requiring less c
Metrics
Downloads
Views
Additional indexing
Creators (Authors)
- De Beuckelaer, Alain
- Toonen, Stef
- Davidov, Eldad
Volume
Volume
Volume
Number
Number
Number
Page range/Item number
Page range/Item number
Page range/Item number
Page end
Page end
Page end
Item Type
Item Type
Item Type
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Dewey Decimal Classifikation
Keywords
Scope
Scope
Scope
Language
Language
Language
Publication date
Publication date
Publication date
Date available
Date available
Date available
ISSN or e-ISSN
ISSN or e-ISSN
ISSN or e-ISSN
Additional Information
Additional Information
Additional Information
OA Status
OA Status
OA Status
Publisher DOI
Other Identification Number
Other Identification Number
Other Identification Number
Metrics
Downloads
Views
Citations
De Beuckelaer, A., Toonen, S., & Davidov, E. (2013). On the optimal number of scale points in graded paired comparisons. Quality & Quantity, 47(5), 2869–2882. https://doi.org/10.1007/s11135-012-9695-2
