Publication: The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study
The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study
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Nißen, M., Rüegger, D., Stieger, M., Flückiger, C., Allemand, M., von Wangenheim, F., & Kowatsch, T. (2022). The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study. Journal of Medical Internet Research, 24(4), e32630. https://doi.org/10.2196/32630
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Background The working alliance refers to an important relationship quality between health professionals and clients that robustly links to treatment success. Recent research shows that clients can develop an affective bond with chatbots. However, few research studies have investigated whether this perceived relationship is affected by the social roles of differing closeness a chatbot can impersonate and by allowing users to choose the social role of a chatbot.
Objective This study aimed at understanding how the social role of a chat
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Nißen, M., Rüegger, D., Stieger, M., Flückiger, C., Allemand, M., von Wangenheim, F., & Kowatsch, T. (2022). The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study. Journal of Medical Internet Research, 24(4), e32630. https://doi.org/10.2196/32630