Publication: Media Trust and Media Use
Media Trust and Media Use
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Schranz, M., Schneider, J., & Eisenegger, M. (2018). Media Trust and Media Use. In K. Otto & A. Köhler (Eds.), Trust in Media and Journalism: Empirical Perspectives on Ethics, Norms, Impacts and Populism in Europe (pp. 73–91). Springer. https://doi.org/10.1007/978-3-658-20765-6_5
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This article uses survey data on media usage and media trust in 2016 for 13 selected countries to apply a regression analysis to examine how strongly media use affects trust in the media. In a second step we analyzed the effects from trust/ distrust for important parameters of the media industry (e.g willingness to pay, advertising acceptance). It is shown that news consumption generally promotes trust in the media systems. Further it became clearly apparent that consumption of public broadcasting as well as of conventional quality se
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Schranz, M., Schneider, J., & Eisenegger, M. (2018). Media Trust and Media Use. In K. Otto & A. Köhler (Eds.), Trust in Media and Journalism: Empirical Perspectives on Ethics, Norms, Impacts and Populism in Europe (pp. 73–91). Springer. https://doi.org/10.1007/978-3-658-20765-6_5
