Publication: Latent: A Flexible Data Collection Tool to Research Human Behavior in the Context of Web Navigation
Latent: A Flexible Data Collection Tool to Research Human Behavior in the Context of Web Navigation
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Cepeda, C., Tonet, R., Osorio, D. N., Silva, H. P., Battegay, E., Cheetham, M., & Gamboa, H. (2019). Latent: A Flexible Data Collection Tool to Research Human Behavior in the Context of Web Navigation. IEEE Access, 7, 77659–77673. https://doi.org/10.1109/access.2019.2916996
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Internet usage has grown dramatically since the early years of its inception. The rich field of data provided by internet users in interaction with digital media content can provide insight into web-based navigation behavior and underlying psychological dimensions. Human-computer interaction in the web is an underutilized source of data for understanding human online behavior. While researchers and usability testing services do use these sources to analyze human behavior and user experience, access to the diverse range of other potent
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Citations
Cepeda, C., Tonet, R., Osorio, D. N., Silva, H. P., Battegay, E., Cheetham, M., & Gamboa, H. (2019). Latent: A Flexible Data Collection Tool to Research Human Behavior in the Context of Web Navigation. IEEE Access, 7, 77659–77673. https://doi.org/10.1109/access.2019.2916996