Publication: Code-switching in the media: Identity negotiations in a Gujarati diaspora radio program
Code-switching in the media: Identity negotiations in a Gujarati diaspora radio program
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Zipp, L. (2017). Code-switching in the media: Identity negotiations in a Gujarati diaspora radio program. International Journal of the Sociology of Language, 247, 33–48. https://doi.org/10.1515/ijsl-2017-0020
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This article aims to explore the construction of post-diasporic, hybrid local identities in communicative practices of the younger British Gujarati community. It focuses on the host of a popular BBC Asian Network radio show as a prominent voice of this community, who simultaneously embodies and creates linguistic community values through the use of Gujarati-English code-switching. In doing so, it highlights the role of the media in shaping a space for the linguistic negotiation of local and transnational influences. On a methodologica
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Zipp, L. (2017). Code-switching in the media: Identity negotiations in a Gujarati diaspora radio program. International Journal of the Sociology of Language, 247, 33–48. https://doi.org/10.1515/ijsl-2017-0020
